Advice Hub | Marketing and communications
Finding your USP
In today's challenging education climate, every school needs to do its utmost to stand out and be noticed
Make marketing matter
Education marketing expert Justin Smith shows you how to review your marketing activity and rise above the crowd
Why images matter
The right visual can attract the attention of your audience and win them over to your cause
Tweeting for beginners
X (formerly Twitter) can open up new opportunities for promoting your school - and also your fundraising. Seasoned tweeter Helen Burge explains how to use it to your advantage
Boost support with a fundraising newsletter
A newsletter is an effective way to spread the word about fundraising campaigns and build your supporter base. But what should you write and how should you write it?
GDPR: The implications for fundraising
Just when you thought you were on top of the General Data Protection Regulations (GDPR), we'd like to add fundraising activity into the mix! We put some of the most common scenarios to Clare Atkinson, Trustee of the Institute of Development Professionals in Education (IDPE)
Marketing masterclass
Define your school's values and communicate your passion and purpose to achieve additional funding support
How to write a crowdfunding campaign press release
Publish a press release to boost support for your campaign
How to use social media
Use social media to boost the success of your campaign